industry-news 12 November 2026 3

GAN Surrenders UKGC B2B Licence

GAN has given up its UKGC B2B licence after roughly 18 years, as parent Sega Sammy restructures and refocuses on the US market, with UK revenues and jobs under pressure.

GamblingNews reported that GameAccount Network (GAN) has surrendered its UK Gambling Commission Business-to-Business (B2B) gambling software licence in the United Kingdom on 4 November, drawing a line under roughly 18 years of regulatory authorisation amid a wider restructure by parent company Sega Sammy.

What happened

GAN’s British subsidiary handed back its UKGC Gambling Software – Remote licence on 4 November, according to the regulator’s register. The licence was first granted in 2009, following GAN’s initial UK entry in 2002 via real-money online skill gaming before the business pivoted to B2B software and content distribution.
The timing coincided with Sega Sammy’s financial update two days later, which showed JPY 10.8 billion (EUR 52 million) in GAN sales alongside an operating loss of JPY 2.2 billion (EUR 12.4 million), as the group continued to outline cost cuts and a reshaped operating model.
UK operations have contracted sharply. Companies House filings reflect a 61% fall in UK revenue between 2024 and 2025 to GBP 6.13 million (EUR 7.33 million), while pre-tax losses widened to nearly GBP 10 million (EUR 11.96 million). Sega Sammy no longer lists GAN’s London office among its corporate locations.
Workforce reductions have extended beyond Britain. In June, Sega Sammy cut 66 international roles and plans a further 27 reductions by the financial year ending March 2027, targeting around $9.7 million in annual savings.
GAN’s B2C brand Coolbet has also been under pressure, with a report cited by GamblingNews noting that no less than 131 positions were put at risk at the operator’s Tallinn, Estonia headquarters due to business challenges, weaker-than-expected B2B results, and tax pressures in several markets.
As part of the overhaul, management is simplifying structures, reviewing unprofitable contracts, retiring older technology, and migrating B2B sportsbook and casino clients to a newer V2 platform described as "more scalable and standardized." The plan includes closing Silverback Gaming, GAN’s online casino content studio with operations in Bulgaria and the UK.
Looking ahead, the United States is expected to become GAN’s primary B2B market, with expansion beyond Nevada, deeper ties with tribal casino operators, and greater emphasis on simulated and social gaming. A longer-term omnichannel strategy aims to combine GAN’s technology with Stakelogic’s online games and Sega Sammy Creation’s land-based products.

Why it matters

For the UK industry, the surrender of a long-standing B2B licence removes a familiar supplier from the local regulatory landscape. While GAN’s change primarily affects business clients rather than end users, UK-facing operators that previously integrated GAN software may need to manage migrations, support agreements, or content roadmaps differently.

More broadly, the move underscores how supplier economics can shift when revenues fall and losses mount. Cost controls, platform consolidation, and selective market focus may become more common across the sector, particularly where duplicated teams and legacy systems weigh on profitability. Players in Britain may not notice immediate front-end changes, but integration timelines, content availability, or back-end stability at some brands could be influenced by partner reshuffles.

The emphasis on simulated and social gaming, alongside an expected US pivot, highlights a strategic rebalancing away from certain European operations. If that trend continues across suppliers, it could gradually reshape how content and platforms are sourced for UK-licensed operators.

What to watch

Client migrations: Whether UK or European partners complete smooth transitions to GAN’s V2 platform and how support arrangements evolve.
Studio consolidation: The planned closure of Silverback Gaming may affect the flow of new titles associated with GAN in the near term.
UKGC register updates: Further changes to supplier permissions could signal ongoing consolidation or realignment across the B2B space.
US focus: Progress on GAN’s expansion beyond Nevada, relations with tribal operators, and simulated/social gaming may indicate where future investment and product development concentrate.

Related guides

[Responsible Gambling](/responsible-gambling)
[Gambling History](/guides/gambling-history)
[Gambling Tax](/guides/gambling-tax)

Source

This article is based on the report "After 18 Years: GAN Drops UK Gambling License Amid Restructuring" published by GamblingNews on 12 November 2026.

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